I - Everything AlmostSquare can do a lot for your business, but those customer curveballs are your department, mate.
Our posters, social posts etc had a lot of fun with what that ‘almost’ could be.
We got nice and contextual with them too, like this DOOH at Waterloo Station that was about a billion times bigger than this in real life!
So that was the wry UK campaign.
To launch Square in Spain we took a very different tack, celebrating the real engine of the country in this epic Philip Glass scored assault on the senses, Para Los Que Hacen (For Those Who Do).