VI - Never AskFinally, it’s the cross to accompany the famous Nike tick.
The eyes of the sporting world are on your hard, unforgiving nation for the World Cup.
It’s time we told them why Russian athletes don’t seek permission to make it in their sport.
Some stories write themselves.
Like Russia’s only male synchronised swimmer.
A blind distance runner.
Or a centre forward who suffered a two season goal drought.
But, hey, I wrote them anyway.
That’s the power of Never Asking.
Never, Never, Never Ask.
Just Do It.