VIII - Thank YouDuring the 2020 pandemic I stayed home and still oversaw seven Google films.
It started in the UK with a special 19:57pm ITV ad break just before the 2nd #clapforourcarers.
Followed by similar but very different versions that said thanks to everyone helping on the front line in six European countries.
All using real Google searches trending during Covid.
All created without anyone leaving their homes.
With time of the essence they were the ultimate editing, clip researching and licensing challenge.
True story: for the Italy film we almost got The Pope!
Brands using tinkly piano and talking about “uncertain times” clearly became a bit of a joke.
But we genuinely just wanted to say thanks and keep very busy in those, well, uncertain times.
Then for our next Google project in lockdown we gave shooting from home a try!