Comfortable In Your Shoes

People who wear Allbirds have better things to think about than what’s on their feet.

Forget the Sneakerheads, meet the Woolheads - loyal wool footwearers of many shapes and shoe sizes, comfortable with who they are and what they wear. More concerned with their planet than their drip.

The campaign took in everything from posters to social posts, retail spaces to influencer activations.