Comfortable In Your Shoes
People who wear Allbirds have better things to think about than what’s on their feet.![](https://freight.cargo.site/t/original/i/c47d76d6cf513472ea58b8d3fad4796d5894dd273fde43cb4d99287b3b76dd82/Landscape_2400.jpg)
Forget the Sneakerheads, meet the Woolheads - loyal wool footwearers of many shapes and shoe sizes, comfortable with who they are and what they wear. More concerned with their planet than their drip.
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The campaign took in everything from posters to social posts, retail spaces to influencer activations.
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