Where Did My Baby Go?

The real emotions behind the buying and selling habits of families on eBay are given the full filmic treatment.

Cinematic tropes, evocative scores and dramatic lighting applied to regular people’s needs.
Transporting them from tense thriller to heroic blockbuster. Or tearjerker to musical.

We even threw in a quick B-movie monster flick.

These melodramatic but relatable insights proved to be eBay’s most successful TV spots ever.

They were backed up by reaction gifs using exaggerated filmic camerawork to respond to emotion-filled shopping scenarios.