Everything Almost
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Our posters, social posts etc had a lot of fun with what that ‘almost’ could be.
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We got nice and contextual with them too, like this DOOH at Waterloo Station that was about a billion times bigger than this in real life!
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So that was the wry UK campaign.
To launch Square in Spain we took a very different tack, celebrating the real engine of the country in this epic Philip Glass scored assault on the senses, Para Los Que Hacen (For Those Who Do).